When we talk about high converting websites, we are talking about design, right? Wrong! We cannot forget the importance of content that converts. You can have the most optimized website design in the world, but if the words, images, and videos don't do their job, you'll end up with terrible sales. As a business owner, I often find myself on websites trying to figure out if a product is right for me. As a writer, I know the importance of stellar content in converting visitors into customers.
And with both perspectives in mind, I came across countless websites of businesses that may have offered amazing products or services , but failed to employee email database convert me to a buyer due to their sloppy content. If your website is getting heavy traffic, but your shopping carts are gathering dust, I'm here to show you some website mistakes to avoid if you want to convert traffic into sales. Now, some of the points below touch on content, while others touch on copy. What is the difference? Basically, all copy (words written to make sales) is content, but not all content (words, images, video, etc.) is copy. With that distinction made, let's jump right into these five content-related reasons why I might visit your website but refuse to buy:
Your business doesn't seem legit E-commerce faces a big challenge compared to traditional businesses: Prospects can't see you or your product in person. This can be a huge obstacle to building trust that you are who you say you are. When someone walks into a clothing store, for example, they are often greeted by a smiling employee and can get a sense of the atmosphere and customer service the business offers. This goes a long way in building trust, and very quickly. But when someone visits your website, all of those physical clues are missing; you need to fill them with great content that builds trust .