In the era of data management, every enterprise is executive list making plans for the refined operation of its business. In order to improve the efficiency of executive list data-based operations, they have begun to build their own or outsource operational tools. There are CRM systems, DMP platforms, and CDP platforms derived from the market. What is the difference between the three? What is the difference in the use of the scene? The author distinguishes the three in the text,
Acquiring new users, and tiered operations for old executive list users. In order to improve the efficiency of data-based operations, they have built or purchased operational tools by themselves. There are many CRM systems and DMP platforms on the market, and then there is the CDP platform. What is the relationship between these platforms? Is it an update of executive list terms and concepts or differences in functional scenarios?
Once, I made a precision marketing platform serving internal executive list product operations. At that time, I referred to Tencent DMP, and I also considered naming the XXDMP platform. After thinking about it, this naming may be inaccurate. I hope that through this article, you executive list can fully understand these concepts. 1. CRM (Customer Relationship Management System) Born in the early IT information age,