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The second challenge, related to the first, is that if businesses have an owned media initiative that collects and builds audiences, they simply don’t know Buy Bulk SMS Service how to connect that new audience to optimized buying behavior. In other words, “It’s neat that we have 5,000 people in our content marketing email list, but when are we going to sell to them or convert them into leads. Won’t that alienate them?” You don’t know. Wait a minute. Shouldn’t you know Buy Bulk SMS Service if the content changed the audience’s behavior? Shouldn’t you know how content can convert subscriber lists into sales?