There seems to be an increasing number of scenarios where some publishers are experiencing a drop in traffic without changing their rankings. Cross-checking with SEO tools, analytics, and AdSense impressions confirms that traffic is declining without changing rankings. How do you fix what looks like it's not broken? I've seen this kind of thing before. Most of the time, except for mistakes (such as coding errors), it's due to changes that are external to the site itself. Still, there are still ways to deal with the problem.
The first step is to diagnose the cause of the low traffic. Product confusion If the ranking declines gradually over time, this can mean a change in user behavior. For example, the introduction of new product models, changes in mortgage rates, seasons, and industry color correction services turmoil can all contribute to changing the type of thing users are looking for. advertisement Continue reading below Google Trends is the best tool to verify if your industry is down, up, or stable. Google Trends doesn't show you the amount of search, and it's ok.
The value of Google Trends lies in how you direct user queries to your site. As long as important search queries are on the rise or stable in a regular pattern, that's okay. If the trend is steadily falling, something has changed. In such situations, you need to investigate what is disrupting the industry and consider options for dealing with this disruption in the industry. For example, Uber and Lyft have confused the taxi industry. This is a form of confusion in which new business models affect user behavior.