A digital marketing analyst is the person responsible for planning the company's marketing in the digital environment. Among its main functions are:
Plan, create and manage campaigns, in addition Clipping Path Service to monitoring their development through metrics.
Do a deep analysis of the metrics to constantly improve the results.
Create an inbound marketing plan to reach the public of each of the stages of the sales funnel and improve the capture of leads .
Create the buyer person and update it whenever necessary.
Make contacts for possible business alliances and carry out joint promotions.
Analyze the market and the competition, to identify opportunities and prevent possible risks.
Optimize the digital channels of the company: website, blog , social networks , etc., to conquer a larger audience.
Manage and accompany the company's social networks to build a solid relationship with users.
Meet demands from other sectors within the company. For example, working together with the sales department to increase the completion of business.
Do the branding work , strengthening the image of the brand outside and inside the company.
As you can see, the marketing analyst has many responsibilities, therefore, he must be a versatile professional and connected to the trends of the digital world.