The ad features a range of differently burnt toast, arranged according to their degree of doneness, highlighting the fact that there can be as many different ways to make toast as there are shades of a single color. This creative ad underscores the selling point: toast your toast just the way you like it. The print nature of the ad drives purchase intent in stores and magazines, directing people to the producer's online store or retail outlets.
Author of the campaign: MMB McDelivery's 'Skip The Dishes' uses stacked objects to put a fresh spin on familiar products DDB Prague took Real Estate Photo Editing McDonald's signature meals and a pile of dirty dishes and combined them in a series of visually striking ads to "show the benefits of McDelivery service with the idea that people just don't like the dishes dirty," according to creative director Gert Laubscher.