Newsletters are the third most commonly used content type favored by marketers.
According to a study conducted by the Content Marketing Institute, 79% of B2B marketers consider email to be the most successful channel for distributing content. This means that email is also a great tool if you want to spread your content to a B2B audience.
To strengthen your content strategy, you need to think about personalizing your content.
No one wants to b2b email list receive the same newsletter as many others. People want to feel unique and special. The same goes for B2B companies.
Business clients often need information on their return on investment (ROI) and how to grow their business. You can use this data as subject ideas or details that may be included in your newsletter.
If you don't have an actual strategy for how to b2b email list personalize your communications, it's time to think about it. You can personalize emails in several ways:
By Segment – ​​Personalize by Industry Vertical or Segmentation Criteria
By Persona – Personalize for specific buyer types
By customer journey stage
Personalized Personal Leads
Consider what's best for your business and customers. If you don't have the relevant data, you can experiment. Research the ideas above to find out what works best for you and your business.
If you want to increase your B2B sales with email marketing, check out this great tutorial.Newsletters are the third most commonly used content type favored by marketers.
According to a study conducted by the Content Marketing Institute, 79% of B2B marketers consider email to be the most successful channel for distributing content. This means that email is also a great tool if you want to spread your content to a B2B audience.
To strengthen your content strategy, you need to think about personalizing your content.
No one wants to receive the same newsletter as many others. People want to feel unique and special. The same goes for B2B companies.
Business clients often need information on their return on investment (ROI) and how to grow their business. You can use this data as subject ideas or details that may be included in your newsletter.
If you don't have an actual strategy for how to personalize your communications, it's time to think about it. You can personalize emails in several ways:
By Segment – ​​Personalize by Industry Vertical or Segmentation Criteria
By Persona – Personalize for specific buyer types
By customer journey stage
Personalized Personal Leads
Consider what's best for your business and customers. If you don't have the relevant data, you can experiment. Research the ideas above to find out what works best for you and your business.
If you want to increase your B2B sales with email marketing, check out this great tutorial.