It’s important to note that you can overcome all issues with React and SEO.
React JS is a development tool. React is no different from any other tool within a development stack, whether that’s a WordPress plugin or the CDN you choose. How you configure it will decide whether it detracts or enhances SEO.
Ultimately, React is good for SEO, as it improves user experience. You just need to make sure you consider the following common issues.
1. Pick the right rendering strategy
The most significant issue you’ll need to tackle with React is how it renders content.
Introducing this unknown builds a good case for opting for a server-side rendered solution to ensure that all crawlers can see the site’s content.
In addition, rendering content on the server has another crucial benefit: load times.
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Overview of metrics' performance, including FCP, LCP, etc
An example React application that utilizes client-side rendering.
However, after the initial render by the browser, subsequent load times tend to be quicker due to the following:
Client-side rendering is not causing a full-page refresh, meaning the library only needs loading once.
React’s “diffing” algorithm only changes HTML in the DOM that has changed state—resulting in the browser only re-rendering content that has changed.
Depending on the number of pages viewed per visit, this can result in field data being positive overall.
Four bar graphs showing positive field data of FCP, LCP, FID, and CLS
However, if your site has a low number of pages viewed per visit, you’ll struggle to get positive field data for all Core Web Vitals.