Instagram is quickly becoming a key target for brands looking to use social media platforms to connect with potential and current customers, and for good reason too. The biggest brands have nearly 2.3% engagement per follower on Instagram, which exceeds the engagement rate these brands get on both Facebook and Twitter. With a high engagement rate and millions of active users, it's no surprise that gaining a large following on Instagram is a high priority for businesses using this platform. Unfortunately, there is no magic formula for building a following for your business on Instagram that will immediately attract hundreds of new Instagram followers, but there are plenty of ways to improve your current Instagram strategy so that a more ideal audience can locate and track you. Let’s find out the 7 great tips for using Instagram to build a following for your business: 1. Create a clear Instagram strategy Unnecessary use of any social network can lead to wasted resources and lower ROI, and Instagram is no exception. Having a clear strategy will help you outline what you want to achieve, so you can target and attract potential subscribers related to your business. Here are the most important elements to create a solid and clear Instagram strategy. Research your competitors Decide on the story you will tell Set your goals 2. Gain popularity by making your account more visible If you're struggling to attract followers on Instagram, a simple solution is to really make it easier for people to locate you.
Increase the number of methods by which potential new followers can determine your Instagram account. Here are some specific suggestions: Gain popularity by making your account more visible ● Advertise your Instagram account on Facebook, Pinterest, Twitter or other social networks where you have already built a following. ● Link your Instagram account to your website, in newsletters, and in your email signature so that more and more people who connect with your brand can discover you on social media. Use relevant hashtags to make your content appear in searches. ● Follow people and comment or like their photos to increase your visibility on Instagram. 3. Create great Phone Number List Instagram content to grow your Instagram account It might seem obvious, but it can't be overemphasized: the better your content on Instagram, the more likely you are to get a follow. Posting blurry, variable brand, or just plain unattractive photographs doesn't encourage people to follow you.
Below are some guidelines for improving your Instagram content strategy. Find out the best time to post Post consistently Use hashtags Use captions Create great Instagram content to grow your Instagram account 4. Boost your following on Instagram with campaigns and contests Contests Running a contest on Instagram can help you further grow your following, drive traffic to your site, and even help you sell products. To enter a contest, ask people to follow you, comment, like one of your photos, use a particular hashtag, or repost one of your photos. Encouraging user-generated content in your contest can help you reach more people. Unfollowers will be discovered on your account on Instagram through a post generated by one of their friends and this is an effective way to build trust with your new followers.