Here at Pure SEO, we know better than most how fast search engine optimization is changing. It doesn’t matter how long you’ve been in the game – the rules are constantly shifting, and no-one can stay on top of them forever.
SEO mistakes are a pretty well-covered subject, but it’s always worth it to re-examine the most common pitfalls. Today, we’ve put together a short list of things to keep in mind when it comes to staying ahead of the SEO curve.
1. Track Every Change You Make
This is a classic problem – either someone in your team, or someone in your client’s team updates the site you’re working on. When content changes or moves, it’s important to know about it, and adapt for it. Too often do SEO agencies watch rankings wither because someone somewhere has altered the site without telling anyone.
But despite the importance of the issue, it’s unreasonable to expect the client to remember they need to tell you before they do anything. It is their site, after all. Luckily, there’s an easy fix: change alerts. Using SEOradar or VisualPing are your best bet for staying up to date with site changes.
Keeping a change-log is also best practice. Keeping changes on file is a great way to help you roll back to prior versions if something doesn’t pan out like you thought it would. A well organized, analytics-annotated change-log has the power to save you from worst-case scenarios – if a site complete crashes, it’s vital to know how it was working, what the last changes were, etc.
2. Use the Right Data from the Start
No one wants to spend hours on a report, only to find out you need to take out a certain stream of traffic. It’s far too common for collaborating groups to use different data points on the same project, or for a client to reveal afterwards that they want data points removed.
Taking the time to synchronize all your teams with Photo Editing Services the data points your client needs is important, and it gives you the chance to synchronize a wide range of other variables too. If you’ve been in SEO for any stretch of time you’ll know how difficult it can be to translate value – we need the analytics data to be right.
3. Know Your Audience
Despite SEO’s fast growth, or maybe even because of it, the wider public often struggles to understand how it works, or what it is. It’s unrealistic to expect that those who don’t interface with search engine optimization on a daily basis will take the time to educate themselves, so we have to be willing to communicate and teach.
Good communication is a vital part of keeping up with SEO because to be successful you need a team, and to keep a team along with you for the ride, you need to convince them it’s worth it. Adapting how you talk about SEO to different groups is important – you need to know their role, their goals, and their experience.